Our team worked closely to create a rich, fun game in a few weeks. Our creative director crafted the game's look and feel, and our project manager handled sound design. Another developer built the leaderboard, social sharing features, and some enemy logic. (When the game launched, players could compare their scores to those of their friends and top players around the world. The leaderboard API that we used has since shut down.) We all brainstormed ideas and gameplay mechanics together, and we all tested, tweaked and refined the game as we went to make it more fun.
After the game launched, players from around the world appeared on the leaderboard. One player posted a video of his high score on YouTube, and another made an animated GIF of the game. We had a blast building the game, and the reception from Owl City fans was wonderful.